JBL x Ambassador

This was a proposed visual concept for the new ambassador JBL was to partner with going into 2025

Type Design

Art Direction

Branding & Identity

Client /

JBL

The proposed concept for the new ambassador for JBL in 2025. Utilizing hand drawn elements to express movement and sound, this idea united Sabrina's love for pink and all things feminine with JBL's affinity for self expression. The tactics that supported this idea were based around unique and meaningful interactions with fans. Activations included a unique JBL Speaker designed with Sabrina and showcasing a day in the life with Twitch streams on the JBL channel.