JBL Grip Portable Speaker Activation

This was a set of proposed visuals and activations for the JBL Grip portable speaker. Exploration included both their main market and the JBL Campus program market.

Key Visuals and Concepting

Art Direction

Client /

JBL

The initial look and feel was developed with a youthful, energetic and dynamic energy that represented JBL's affinity for self expression as well as leaning into the capability of big sound coming from a small speaker. Activations that supported these visuals included social engagement, amazon storefront ads, on campus events and retailer displays.

From a technical standpoint, AI resources and tools were a key component in bringing this look to life for client visualization. Not only did AI help us fill the gaps of photography and talent needs to propose this idea for sell in, it allowed for an example of how this look to animate without the loss of time or need for extra resources.